Braun "Break Free"

Case Study

More of the world presented in this campaign was created digitally than physically. An empty plaza becomes a synchronized march of workers. A desk with three individuals becomes a fully developed environment bustling with activity and character. Our protagonist is suddenly able to fluidly shed her shell and become a completely different, visually compelling image. The post production work in this spot gives it the sense of magic and wonder that makes it so engrossing.